privacy

1) Introduction and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to identify you personally.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is BLACKCOCO's GmbH, Neckarsulmer Str. 59, 74076 Heilbronn, Germany, Tel.: +49 (0) 7131 - 133 59 07, Fax: +49 (0) 7131 / 133 59 – 99, E-Mail: support@wagenheber.deThe controller of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

2) Data collection when visiting our website

2.1 If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if necessary: in anonymous form)

The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), some of these cookies remain on your end device for a longer period of time and enable page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage period in the overview of the cookie settings in your web browser.

If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Article 6 (1) (b) GDPR either for the execution of the contract, in accordance with Article 6 (1) (a) GDPR in the event that consent has been given or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be restricted.

4) Contact

When contacting us (e.g. via contact form or e-mail), personal data will be processed - exclusively for the purpose of processing and answering your request and only to the extent required for this.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is for the purpose of entering into a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively resolved and provided there are no statutory retention periods to the contrary.

5) Data processing when opening a customer account

In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account in the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the controller's address listed above. After your customer account has been deleted, your data will be deleted provided that all contracts concluded through it have been fully processed, there are no statutory retention periods that conflict with this, and we have no legitimate interest in continuing to store it.

6) Use of Customer Data for Direct Marketing

6.1 Subscribe to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to receive the newsletter is your email address. Providing additional information is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter, which ensures that you only receive the newsletter after you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address entered by your Internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the person responsible mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this statement.

6.2 WhatsApp-Newsletter

If you subscribe to our WhatsApp newsletter, we will regularly send you information about our offers via WhatsApp. The only mandatory information for sending the newsletter is your mobile phone number.

To receive the newsletter, please add the mobile phone number you provided to your mobile device's address contacts and send us the message "Start" via WhatsApp. By sending this WhatsApp message, you consent to the use of your personal data in accordance with Art. 6 (1) (a) GDPR for the purpose of sending the newsletter. We will then add you to our newsletter distribution list.

The data we collect when you register for the newsletter will be processed exclusively for the purposes of contacting you for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time by sending us the message "Stop" via WhatsApp. After unsubscribing, your mobile phone number will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this statement.

Please note that WhatsApp Business has access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA.

To send our WhatsApp newsletter, we use a mobile device whose address book exclusively stores the WhatsApp contact details of our newsletter recipients. This ensures that every person whose WhatsApp contact details are stored in our address book has consented to the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 (1) (a) GDPR by accepting the WhatsApp Terms of Use when using the app for the first time on their device. Therefore, the transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is excluded.

For information on the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your rights and setting options for protecting your privacy, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal /?eea=1#privacy-policy

We have concluded a data processing agreement with WhatsApp that protects the data of our newsletter recipients and prohibits its transfer to third parties.

To make Facebook ads ") more effective and to ensure that they correspond to the interests of users or have certain characteristics (e. g. Interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Facebook (so-called

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

6.3 Product availability notification by email

For items that are temporarily unavailable, you can opt-in to receive email notifications of stock availability. We will send you a one-time email message about the availability of the item you have selected. The only mandatory information for sending this notification is your e-mail address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending e-mails, which ensures that you only receive a notification if you have expressly confirmed your consent to this by clicking on a verification link sent to the e-mail address provided.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address entered by your Internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service regarding product availability will be used strictly for the intended purpose.

You can unsubscribe from availability notifications at any time by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our mailing list unless you have expressly consented to further use of your data or we reserve the right to use your data in any other way that is permitted by law and about which we will inform you in this statement.

6.4 Shopping cart reminders via email

If you cancel your purchase from us before completing the order, you have the option of being reminded of the contents of your virtual shopping cart once by e-mail.

The only mandatory information for sending this reminder is your e-mail address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending e-mails, which ensures that you only receive a notification if you have expressly confirmed your consent to this by clicking on a verification link sent to the e-mail address provided.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) (a) GDPR to send you a shopping cart reminder. We store your IP address entered by your Internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the intended purpose.

You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our mailing list unless you have expressly consented to further use of your data or we reserve the right to use your data in any other way that is permitted by law and about which we will inform you in this statement.

6.5 Advertising by mail
Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and your professional, industry or business name in accordance with Art. 6 (1) (f) GDPR and to use it to send you interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time.

7) Data processing for order processing

7.1 To the extent necessary for the execution of the contract for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provide when ordering (name, address, e-mail address) in order to inform you within the scope of our legal information obligations in accordance with Art. 6 Para 1 lit. c GDPR via a suitable communication channel (e.g. by post or e-mail) about upcoming updates in the period stipulated by law. Your contact details will be used strictly earmarked for notifications about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the information in question.

In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

7.2 JTL

For order processing, we use the following provider: JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven, Germany

Name, address and, if applicable, other personal data are passed on to the provider exclusively for the purpose of processing the online order in accordance with Article 6 (1) (b) GDPR. Your data will only be passed on to the extent that this is actually necessary to process the order.

7.3 Credit check

Should we make advance payments (e.g., delivery on account), we reserve the right to conduct a credit check based on mathematical-statistical procedures in order to protect our legitimate interest in determining our customers' solvency. We transmit the personal data necessary for a credit check to the following service provider in accordance with Art. 6 (1) (f) GDPR:

Klarna Bank AB (publ) PO Box 900162. 90492 Nuremberg

The credit report may contain probability values (so-called score values). To the extent that score values are included in the credit report results, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. We use the result of the credit check with regard to the statistical probability of default for the purpose of deciding whether to establish, implement, or terminate a contractual relationship.
You can object to this processing of your data at any time by sending a message to the data controller or to the aforementioned credit agency. However, we may still be entitled to process your personal data if this is necessary for contractual payment processing.

8) Online-Marketing

Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, i.e. text files that are stored on your computer and enable an analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This can also lead to a transmission to the servers of Google LLC. come in the US.

Google uses the information obtained in this way to evaluate your usage behavior with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on Google's behalf.
All processing described above, in particular the reading of information on the device used via cookies and/or web beacons, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google AdSense will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl /de /privacy / and https://www.google.de/policies /privacy /

9) Web Analytics Services

9.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies. These cookies are stored on your device as small text blocks and collect certain information. This information also includes your IP address, which Google truncates to prevent it from being directly linked to your personal information.

The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The IP address transmitted and abbreviated by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 will be stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded an order processing agreement with Google, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl /de /privacy /, https://policies.google.com/privacy ?hl=de &gl=de and under https://policies.google.com/technologies /partner-sites

Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" feature to create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after a storage period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google can analyze your usage behavior across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you would like to stop cross-device analysis, you can deactivate the "Personalized Advertising" function in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/ads /answer /2662922 ?hl=de For more information about Google Signals, please visit the following link: https://support.google.com/analytics /answer /7532985 ?hl=de

User IDs
As an extension to Google Analytics 4, the "User IDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in with this account on multiple devices, your activities, including conversions, can be analyzed across devices.

9.2 Google Optimize

This website uses "Google Optimize", a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Based on Google Analytics, this service enables statistical analysis of the use of new website features and content by delivering test versions to specific user groups. This allows us to understand which versions users prefer, in the interest of improving the attractiveness of our website.

Google Optimize uses cookies, which are small text files stored on your device, to help the website analyze how users use the site. The information collected through cookies about your use of the website is typically transmitted to a Google server, where it is stored and processed. This may also involve transmitting information to Google LLC's servers in the USA for further processing.

All processing described above, in particular the setting of cookies for the storage and reading of information on the device you use to access the website, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without your consent, Google Optimize will not be used while you use the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

For more information about Google’s privacy policy, please see here: https://business.safety.google/intl /de /privacy / and https://policies.google.com/privacy ?hl=de &gl=de

9.3 Google Tag Manager

In so far as special categories of personal data within the scope of the application process within the meaning of Art.

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and calibrating, controlling, and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store or read information on user devices. Nor does the service perform any independent data analyses. However, when you access a page, Google Tag Manager transmits your IP address to Google, where it may store it. Transmission to Google LLC servers in the USA is also possible.

This processing will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further legal information about Google Tag Manager can be found at https://business.safety.google/intl /de /privacy / and https://policies.google.com/privacy ?hl=de &gl=de

9.4 Matomo

This website uses a web analysis service from the following provider: InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, (“Matomo”)

The service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information. Pseudonymized user profiles can be created and evaluated from this data for the same purpose. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor's internet browser. Among other things, cookies enable the recognition of the internet browser.

The pseudonymized information generated by the cookie is not used to personally identify the visitor to this website and is not merged with personal data about the bearer of the pseudonym.
If data is also transferred to the provider's servers and the web analysis service has not been installed locally on our server, we have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Matomo will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

Data is only transferred to the provider if the service is not hosted on our servers. In the case of self-hosting, data collected via the service is not transferred to the provider.

If the service is not hosted on our servers, we have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

In this case, an adequacy decision of the EU Commission applies to data transfers to New Zealand, which attests to compliance with European data protection standards for international data transfers.

9.5 Piwik PRO

This website uses the web analysis service of the following provider: Piwik PRO GmbH, Kurfürstendamm 21, 10719 Berlin, Germany

Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized user profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. It will not be combined with clear personal data collected in other ways.

All processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

10) Retargeting/ Remarketing and Conversion Tracking

10.1 Meta Pixel

Within our online offering, we use the "Meta Pixel" service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta")

If a user clicks on an ad placed by us on Facebook and/or Instagram, a parameter is added to the URL of our linked page using "meta pixels." This URL parameter is then entered into the user's browser after redirection via a cookie set by our linked page itself.

This allows Meta to define visitors to our online offering as a target audience for displaying advertisements (so-called "ads"). Accordingly, we use the service to display the Facebook and/or Instagram ads we place only to users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Meta (so-called "custom audiences").

On the other hand, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an advertisement and which actions they perform there (so-called “conversion tracking”).

The data collected is anonymous to us, meaning it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, allowing a connection to the respective user profile and allowing Meta to use the data for its own advertising purposes.

All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is generally transferred to a Meta server and stored there; in this context, it may also be transferred to Meta Platforms Inc. servers in the USA.

10.2 idealo Performance Tracking

We use tracking technology from Ingenious Technologies AG, Französische Straße 48, 10117 Berlin, to establish a connection between a user's click on an advertisement or the display of an advertisement (touch point) and an action you perform (e.g., a purchase in the online shop or newsletter registration). At each touch point, your browser sends an HTTP request to the Ingenious server, transmitting certain information.

This information includes the URL of the website on which the advertising material is placed (referrer URL), the browser identifier (user agent) of the end device (including information about the device type and the operating system), the IP address of the end device (this IP address is anonymized by Ingenious before it is stored), HTTP header (data packet automatically transmitted by your browser with various technical information), the time of the request and, if previously stored on the end device, the cookie with its entire content.

A cookie is a small data packet exchanged between your browser and the server. This data packet can store and transmit information relevant to the web application, such as the contents of a virtual shopping cart.

The tracking technology stores cookies on your device to document actions. The cookie stores information about the last touchpoints (i.e., when a specific ad was displayed or clicked on a device). A cookie ID generated by Ingenious is also stored in the cookie. Ingenious stores data about the touchpoints and information about your actions with this cookie ID. The stored touchpoints can be combined into a sequence chain (user journey).

When you request an action, the order number and shopping cart value of your order are usually also transmitted and stored by Ingenious. Additionally, the following values may be transmitted and stored: your customer number, new customer characteristics, your age and gender, as well as the information you provided in a customer survey.

The information and cookies transmitted to Ingenious are used exclusively for the purpose of correctly assigning the success of an advertising medium and the corresponding billing.

Alternatively, the collection and processing of tracking data can also be deactivated by calling up the tracking opt-out page named below:

https://marketing.net.idealo-partner.com/ts//tsv?settrackingoptout

When you visit the tracking opt-out page, a special cookie is written, which deactivates tracking in the current web browser of your device. However, tracking will be reactivated as soon as you delete the tracking opt-out cookie.

We will inform you below which cookies are used in detail by our tracking technology:

The cookie named "tsv" is written when an ad is displayed. This cookie contains a cookie ID and a list of data about the last view touchpoints, consisting of the time, referrer URL, and ad media code (a unique identifier for an ad that includes information about the distribution channel, publisher, publisher's website, and ad media).

The cookie named "tsc" is written when an ad is clicked. This cookie contains a cookie ID, a list of data about the last click - touchpoints, consisting of the time, referrer URL, ID of the page in the customer's shop system, and ad media code (unique identification of an ad that includes information about the sales channel, publisher, publisher's website, and ad media).

The cookie named “trackingoptout” is written when the opt-out link is clicked to deactivate tracking for the current web browser of this device.

10.3 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have agreed to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google will temporarily link your personal data with Google Analytics data to create target groups.As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies /partner-sites

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl /de /privacy / and https://www.google.de/policies /privacy /

10.4 releva.nz

This website uses retargeting technology from the following provider: releva GmbH, Feilnerstr. 10, 10969 Berlin, Germany

This makes it possible to specifically target visitors to our website with personalized, interest-based advertising who have already shown an interest in our shop and our products. The advertising is displayed based on a cookie-based analysis of previous and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus tailor the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. You will thus be shown advertising that is highly likely to correspond to your product and information interests.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

10.5 Taboola

This website uses retargeting technology from the following provider: Taboola Inc., 16 Madison Square West 7th Floor, New York, NY 10010, USA

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

For the transfer of data to the USA, the provider refers to standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

10.6 billiger.de Sales Tracking

This website uses the conversion tracking technology of the following provider: solute.de GmbH, Zeppelinstraße 15, D-76185 Karlsruhe, Germany

If you have accessed our website from an advertisement on the provider's domain, the success of the advertisement can be tracked with the help of cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including your IP address if applicable, is read using tracking technology in order to record and evaluate user actions predefined by us (e.g., completed transactions, leads, search queries on the website, visits to product pages). This enables us to compile statistics on user behavior on our website after redirection from an advertisement, which we use to optimize our offering.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

10.7 Google Ads Conversion-Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are pursuing the goal of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to Google LLC's servers in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies /partner-sites

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings /ads /plugin ?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.
Google’s privacy policy can be viewed here: https://business.safety.google/intl /de /privacy / and https://www.google.de/policies /privacy /

10.8 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to display ads relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. Cookie IDs also allow GMP to record conversions related to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser's website using the same browser and makes a purchase through that website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server.

We have no influence on the extent and further use of the data collected through the use of this tool by Google and therefore inform you according to our current state of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and save your IP address. When using GMP, personal data may also be transmitted to the servers of Google LLC in the USA.

The privacy policy of GMP by Google can be found here: https://business.safety.google/intl /de /privacy / and https://www.google.de/policies /privacy /

10.9 Heureka Sales Tracking

This website uses the conversion tracking technology of the following provider: Heureka Group as, Karolinska 650/1, 186 00, Prague 8, Czech Republic

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

11) Site Functionalities

11.1 Facebook-Plugins

Our website uses plugins of the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

In the event of a successful application, the data provided will be based on Art.

B GDPR (for processing in Germany i.V.m. § 26 para.

1 BDSG) for the purpose of carrying out the employment relationship.

Only when you activate the plug-in and thus consent to the data transfer in accordance with Art. 6 (1) (a) GDPR will your browser establish a direct connection to the provider's servers. Regardless of whether you log in to an existing user profile, a certain amount of information about your device (including your IP address), your browser, and your page browsing history will be transmitted to the provider and, if necessary, further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plug-ins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, this revocation will not affect the data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

11.2 ShopVote graphics

In order to display external customer reviews and/or an externally awarded quality mark, graphic elements from the following provider are integrated on our website: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany

When you access a page on our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers to load the elements correctly. Certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the attractive design of our website.

11.3 Google Maps

This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service for displaying interactive (land) maps to visually display geographic information. Using this service will show you our location and make it easier to get there.

As soon as you access the sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there. This may also involve transmission to the servers of Google LLC in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account already exists. If you are logged in to Google, your data is assigned directly to your account. If you do not wish to be assigned to your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates this.

The collection, storage, and analysis are carried out in accordance with Art. 6 (1) (f) GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research, and/or tailoring Google websites to meet your needs. You have the right to object to the creation of these user profiles; you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by disabling JavaScript in your browser. Google Maps, and thus also the map display on this website, can then no longer be used.

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl /de /privacy /

12) Tools and Miscellaneous

12.1 - DATEV

For the handling of the bookkeeping, we use the service of the cloud-based accounting software of the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany

The provider processes incoming and outgoing invoices and, if applicable, our company's bank transactions in order to automatically record invoices, match them to the transactions and, from this, create financial accounting in a semi-automated process.

If personal data is also processed, the processing is based on our legitimate interest in the efficient organization and documentation of our business transactions.

12.2 Cookie-Consent-Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they visit the page in the form of an interactive user interface, where consent for specific cookies and/or cookie-based applications can be given by checking the boxes. By using the tool, all cookies/services that require consent are only loaded if the respective user gives their consent by checking the corresponding boxes. This ensures that such cookies are only placed on the user's device if consent has been given.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed here.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and therefore a legally compliant design of our website.

Another legal basis for processing is Art. 6 (1) (c) GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

Where necessary, we have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information on the operator and the setting options of the cookie content tool can be found directly in the corresponding user interface on our website.

12.3 Doofinder

This website uses the search technology service of the following provider: DooFinder S.L., Madrid 28037, Rufino González 23 bis, 1º 1, Spain

To provide the search function for articles via the search field and for navigation and filters, the provider collects and stores certain user information (such as the user or session ID) in an anonymized form.

If personal data is also processed in this case, the processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in providing an error-tolerant search for articles and thus in optimal marketing of our offer.

13) Rights of the data subject

13.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising them:

Right to information according to Art. 15 GDPR;
Right to rectification according to Art. 16 GDPR;
Right to erasure according to Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to information according to Art. 19 GDPR;
Right to data portability according to Art. 20 GDPR;
Right to revoke granted consent in accordance with Art. 7 Para. 3 GDPR;
Right to complain according to Art. 77 GDPR.

13.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCING OF INTERESTS IN OUR PREVIOUS LEGITIMATE INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPREHENSIVE REASONS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS FOR THE CERTIFICATION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU MAY OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED FOR DIRECT MARKETING PURPOSES.

14) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - also based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of an express consent in accordance with Article 6 Paragraph 1 lit. a GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed as part of legal or similar obligations on the basis of Article 6 (1) (b) GDPR, this data will be routinely deleted after the retention period has expired, provided that it is no longer required to fulfill or initiate a contract and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Article 6 Paragraph 1 Letter f GDPR, this data will be stored until you exercise your right of objection in accordance with Article 21 Paragraph 1 GDPR, unless we can provide compelling reasons worthy of protection prove the processing that outweighs your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection under Article 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

privacy

1) Introduction and contact details of the person responsible

2) Data collection when visiting our website

3) Cookies

4) Contact

5) Data processing when opening a customer account

6) Use of Customer Data for Direct Marketing

7) Data processing for order processing

8) Online-Marketing

9) Web Analytics Services

10) Retargeting/ Remarketing and Conversion Tracking

11) Site Functionalities

12) Tools and Miscellaneous

13) Rights of the data subject

14) Duration of storage of personal data

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